As a fractional, interim or part-time marketing leader for healthcare businesses, I love to help my clients make money, faster, via smart marketing investments. I believe that marketing should produce value for an organization. Key areas of expertise: -Demand generation, focused on getting more new customers, more quickly and expanding revenue from existing customers -Marketing and go to market strategy, planning and tactical execution -Budget creation and management, from $0-$25M (annual) -Trust-based leader, building marketing teams of 2-25+ from scratch and leading them through dynamic change -B2B, B2C and B2B2C/channel experience